![]() ![]() That space eventually turned into TripAdvisor and Yelp, which is where we should have gone. One of my first startups was Epinions, an online product review site that was independent of Amazon. My first company got caught in the wrong game But three years from now, it’ll be obvious. It’s not obvious right now because you’re blinded by competition. You’re not going to take it if you’re busy fighting over a booby prize. You’re one step away from a completely different business, and sometimes you need to take that step. ![]() They end up adjacent or slightly different. Often, businesses that seem to be in direct competition really aren’t. So it depends on the nature of the business. I’m going to copy what’s working and drop what’s not working. If I’m opening a restaurant and a more interesting version of the same restaurant opens in a different town, that’s fantastic. Because it really does endanger everything you’ve built. When you see competition, it can make you fly into a rage. The best Silicon Valley tech industry businesses tend to be winner-take-all. Naval: It depends on the nature of the business. And often there are ways to work with the competition in a positive way that ends up increasing the size of the market for you. Worst-case, you might get some ideas from them. But you don’t really mind because you’re oriented towards the goal and the mission. It pisses you off and inspires some fear, jealousy and other emotions. Nivi: When you’re being authentic, you don’t mind competition that much. ![]()
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